THE MARKETING POTENTIAL OF SPEAKING ROSES

THE MARKETING POTENTIAL OF SPEAKING ROSES

28, June, 2011 - Singapore. Speaking Roses, upon its inception back in 2001, had one clear goal in mind: the marriage of nature's natural beauty with the power of custom images and messages, in order to achieve what they dubbed "A New Form of Expression", aiming to revolutionize the act of giving flowers and messages. But people are only now realizing the real power of Speaking Roses, and the unlimited marketing potential of their fresh-cut roses with custom images and text embossed on the petals.

The elegance of a bouquet of flowers matched with a company logo is a powerful image, and will mesh well with any surroundings, creating an aura of natural beauty and company identity that cannot be rivaled by mugs, tarpaulins and other cliche marketing kits. This makes Speaking Roses the ideal compliment to any company's branding and marketing activities.

Since Speaking Roses' patented printing technology is not limited to flowers, anybody who chooses to use Speaking Roses as a tool for branding and marketing will have access to an untapped marketing potential brought forth by the marketability of personalization. According to a recent marketing report by the Boston Consulting Group, the industry nowadays has shifted into something that seeks and greatly rewards individuality, leading to consumers and potential clients favoring customized items instead of assembly-line products. And nothing says customized like natural, organic things such as flowers with a chosen image or message embossed on the still-alive and still-fresh petals. You can choose the type of flower, the tone, the color and the specific message according to the person or individual who will receive it. Speaking Roses is the perfect marketing tool for wise consumers who recognize a company that values individuality and quality over the safe, yet monotonous comforts of mass market assembly lines.

Speaking Roses itself, as a company, has excellent marketing potential if you are considering getting a license, or if you want to sign up for a franchising deal. This is because Speaking Rose has wide positive exposure, from being featured in various US TV shows such as E Entertainment, Access Hollywood, Good Morning America, the Ellen DeGeneres show, as well as in different publications such as Forbes, In Touch Magazine, People, the Wall Street Journal, and many others

Currently, Speaking Roses is expanding its businesses globally, and has recently started a franchise in Singapore, but 30 countries is not enough, with the company eyeing as many as 100 countries within the next 5 years. Corollary to this, they are also planning to create their own wire service so that sending and receiving Speaking Roses between affiliates and franchises can be done with the touch of a button. That's all in the near future, but Speaking Roses, on the consumer level, is already easily obtainable since chances are there's a local distributor near you, and if you live in Singapore, they have a newly launched website at http://www.speakingroses.com.sg